Ever since Google launched its new Google+ Sign-In for mobile and the web, the company has been saying that one of the most popular features on the platform is the ability for publishers to direct users to install their native Android apps with a single click during the sign-in process. These over-the-air installs, Google today revealed, have indeed turned out to be a nice way for publishers to direct users to their mobile platforms. About 40% of those who see the prompt, the company told me today, accept and install the app.
Here is what Seth Sternberg, Google’s product manager for the Google+ platform (and former Meebo CEO) had to say:
“When we launched Google+ Sign-In, we wanted to bridge the gap between desktop and mobile by allowing web users to instantly download a site’s Android app with just one click using our over-the-air install feature. Since launch, we’re…
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